When — not if — a crisis strikes your school or school district, will you be prepared to talk about it? Effective crisis communications is about what you say, when you say it and how you say it to your teachers, staffers, parents, students and community partners via conventional media and on social media. A solid reputation built over years of hard work may be on the line. Will you know what to do and how to respond?

Presented by: Thom Fladung, managing partner, Hennes Communications