OHSPRA/OSBA Fall Communications Workshop
Communications conundrums de-mystified! OSBA and OHSPRA are teaming up once again to provide usable information on timely communications issues during their joint Fall Communications Workshop.
9:00- 9:10 a.m. Welcome and introductions
9:10- 10:00 a.m. Finding and Disseminating Positive Stories and Keeping Stakeholders Engaged
If you can’t beat ‘em, join ‘em! OHSPRA “Best-of-the-Best” Award-winning communications pro Dan Rajkovich runs his communications and marketing department at Fairview Park City School District like a newsroom. He collects information on the positive news in his district, writes his own stories and publishes the articles where he knows his parents and community members are reading. Join Rajkovich as he shares how this approach helps him to not only stay “in the know” on positive stories across his district, but also keep his stakeholders engaged in what’s happening in his schools. He will provide samples of his award-winning work and data to show that it’s working!
Dan Rajkovich, Communications & Marketing Coordinator, Fairview Park City School District
10-10:15 a.m. -- Break
10:15-11 a.m. School Board and Levy Campaign Communications
During this portion of the virtual workshop, Sara C. Clark, OSBA's chief legal counsel, will discuss guidelines for communication professionals about requests to work with candidates on their school board campaigns and navigating the newly released guidelines from the Auditor of State regarding levy campaigning. During her presentation, she will provide an overview of the guidelines, practical applications and answers to questions specific to workshop attendees’ own situations.
School Board and Levy Campaign Communications
Sara Clark, Chef Legal Counsel, Ohio School Boards Association
11 a.m.- 12:00 p.m. Did I Do That? School Branding with Intent:
Join us in this engaging session where we'll uncover actionable strategies to align principals with your district's branding objectives and simplify the art of school branding. Learn how a cohesive brand can bolster your reputation and contribute to student success, all while drawing inspiration from the iconic Steve Urkel's determination and creativity.
Carl Mitchell, Brand Manager, St. Louis Public Schools