Career centers are challenged to market their programs to the districts they serve as well as students in those districts. Likewise, local, exempted village and city school districts face competition for students and need to show their value to their local communities. Delaware Area Career Center shares how it used research and data to create communication strategies tied to its strategic plan, ensuring buy-in from board members, administrators and staff.

Review how to tailor your messages to reach various audiences and see examples of how to tell your students’ stories using free tools on social media. Get strategies for working with local partners to promote your messages, and discover how CASE (copy and steal everything) can help any PR professional be more efficient and effective.