Communication tools to reach your audiences

Don’t miss this a dynamic, hands-on workshop designed to provide attendees with tips and tools for upping their communications game. Whether you are a communications professional, board member, school administrator or the staff member whose “other duties as assigned” include communicating with the public, you will come away from this workshop with tangible tools to make your communications efforts impactful and successful.

Agenda

8:30 a.m.
Registration
9 a.m.
Stories in sound: How to podcast in your school district
Shane Haggerty, owner, Purposeland
More than 50% of people in the U.S. have listened to a podcast, and these listeners are proving to be loyal. Podcasting now presents school districts with an incredible opportunity to elevate the voices of their leadership, students and teachers and educate their stakeholders in a unique and viable way. But, the prospect of podcasting can be daunting. Where do you start and how do you do it? In this interactive workshop, participants will get a primer on how to tell their districts’ stories in sound. They will: ● discover how schools, leaders, educators and students are already employing podcasting as a tool in their school districts; ● learn about the various equipment, tools, technologies and platforms that can be used in creating a podcast; ● discover how to structure a show, discover the stories and market a podcast; ● learn tips on interviewing, scriptwriting, editing, music and more; ● participate in the production of a podcast episode during the workshop.
12 p.m.
Lunch (provided)
1 p.m.
Leverage the latest tools in today's new world of curated media
Erin Graham, president, Erin Graham Consulting; and Alicia Mowry, public information officer, Delaware Area Career Center
The ways we communicate are evolving at a rapid pace, as students, parents, businesses and residents control what they want to know and where they want to get their information. Learn the latest tips and tricks to get your message through the clutter. Discover methods and strategies you can begin using right away to best leverage your website, e-newsletter, social media, news media, video and even print in today’s new world of curated media.
3:30 p.m.
Adjourn