Communication pros and practitioners share best practices for effective communications with parents, students and staff as we begin a new school year. Get tips that can help you succeed in any environment.

Key takeaways from this workshop will include:
• Learn crisis communication tactics to help overcome communication hurdles and deal with the unexpected.
• Cover how to effectively communicate relevant information to stakeholders using your existing tools amid a rapidly changing environment.
• Hear from a panel of school communication professionals and district superintendents about how they are effectively communicating with parents, students, staff and local communities.

Agenda

Friday, Oct. 30, 2020

9 a.m.
Crisis communications amid a pandemic of crises
Thomas J. Fladung, managing partner, Hennes Communications
The echo chamber of social media. A tense, politically charged national landscape. And the COVID19 pandemic. Learn how to help protect your school’s reputation in one of the most challenging communications atmospheres imaginable.
9:45 a.m.
Break
10 a.m.
From the field: Effective district communications
A panel of school communication professionals and district superintendents share how they are effectively communicating with parents, students, staff, and local communities.
10:45 a.m.
Break
11 a.m.
Change agents: How the media has adapted to the 'new normal'
Like school districts, the news media has had to adapt how it presents news across all of its platforms. Hear how to pitch stories and handle media requests in the current climate and in any future crises.
11:45 a.m.
Wrap-up and adjourn