OSBA Events

Guerrilla Communications for Your School Levy: Location: OSBA office, Columbus; Time: 9 a.m.

Guerilla communications for your school levy

OSBA/OHSPRA joint workshop

OSBA office

8050 N. High St., Columbus

Agenda

8:30 a.m. Registration opens

9 a.m. Introductions/welcome

9:05 a.m. Which data are the real data? Keeping the facts straight
Strong communication between the district treasurer and Education Management Information System coordinator is crucial during a levy campaign. Kim Murnieks, executive director of the Center for School Options & School Finance at the Ohio Department of Education, will give tips on how to reduce confusion about data. She also will demonstrate a new online tool, District Fiscal Benchmark Report that allows districts and other stakeholders to analyze more thoroughly district expenditures in order to promote more effective and efficient use of resources.

Kim Murnieks, executive director, Center for School Options and Finance, Ohio Department of Education

10:05 a.m. Rapid-response to the rumor mill
How to effectively address rumors, incorrect information, etc., in today’s “viral world.

Lee Cole, director of communications, Pickerington Local (Fairfield)

11:05 a.m. Break

11:20 a.m. Targeting positive voters
How do you identify positive voters? Once identified, what are some methods for communicating with the positive voters? How to make sure your positive voters get to the polls on election day.

Debbie Alberico, director of communication/community relations, Middletown City

12:20 p.m. Lunch

1 p.m. What is Social Media, Anyway?
Because we will have attendees who have varying degrees of experience in understanding and using social media, this break-out was suggested. Define “social media.” What types of social media exist? How to understand all the social media “lingo.” Which methods of social media are most effective with which demographic(s).

Shane Haggerty, communications coordinator, Ohio Hi-Point Career Center

2 p.m. Break

2:15 p.m. Reaching across the divide
When does it make sense to reach out to dissenters? Learn to analyze your opposition, and develop strategies for ensuring that your message is trusted when it counts.

Tracey Carson, public information officer, Mason City

3:15 p.m. Adjourn

Cost is $120 and you can register by visiting www.nspraohio.org, or contacting OHSPRA Executive Director Crystal Kendrick at director@nspraohio.org or (513) 281-3228.